Projects
Growth Experiments
As design lead within the Growth team, I contributed to experimentation aimed at increasing user engagement and sign-in across BBC services.
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I translated behavioural insights into scalable design solutions, working closely with product, research and engineering to prototype, test and iterate on experiments that helped shape product direction.
Clickable Summaries
I partnered with the design team to enhance content discoverability by introducing navigable links within the summary section, reducing friction and supporting quicker access to relevant stories.
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I contributed to defining the interaction approach, aligning with design system standards, and supporting user testing to validate effectiveness before rollout.
Clickable Summaries
Redesigning the BBC Weather Homepage
I partnered with the BBC Weather design team to evolve the homepage experience, exploring scalable ways to introduce features such as saved locations and richer data layers without compromising clarity.
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I led prototype testing, synthesised insights from past research, and contributed to iterative layout refinements ensuring users could access relevant forecasts faster and with greater confidence.
Elections 2026 In Development 🔨
I’m currently working within the BBC Elections team, contributing to the design and development of new election experiences across BBC platforms.
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My role focuses on shaping clear, accessible and trustworthy user journeys for high-traffic moments. Working in a multidisciplinary team alongside product, engineering, research and editorial colleagues, I’ve been involved in exploring layout approaches, component design and interaction patterns that help audiences quickly understand results and key information.
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This has included reviewing past election patterns, contributing to prototype explorations, supporting research activities, and iterating designs to ensure clarity, accessibility and scalability across different election types.
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Due to the project being in progress, further detail will be shared once live.
