Projects
Growth Experiments
As design lead within the Growth team, I contributed to experimentation aimed at increasing user engagement and sign-in across BBC services.
I translated behavioural insights into scalable design solutions, working closely with product, research and engineering to prototype, test and iterate on experiments that helped shape product direction.
Clickable Summaries
I partnered with the design team to enhance content discoverability by introducing navigable links within the summary section, reducing friction and supporting quicker access to relevant stories.
I contributed to defining the interaction approach, aligning with design system standards, and supporting user testing to validate effectiveness before rollout.
Clickable Summaries
Redesigning the BBC Weather Homepage
I partnered with the BBC Weather design team to evolve the homepage experience, exploring scalable ways to introduce features such as saved locations and richer data layers without compromising clarity.
I led prototype testing, synthesised insights from past research, and contributed to iterative layout refinements ensuring users could access relevant forecasts faster and with greater confidence.
Elections 2026 In Development 🔨
I’m currently working within the BBC Elections team, contributing to the design and development of new election experiences across BBC platforms.
My role focuses on shaping clear, accessible and trustworthy user journeys for high-traffic moments. Working in a multidisciplinary team alongside product, engineering, research and editorial colleagues, I’ve been involved in exploring layout approaches, component design and interaction patterns that help audiences quickly understand results and key information.
This has included reviewing past election patterns, contributing to prototype explorations, supporting research activities, and iterating designs to ensure clarity, accessibility and scalability across different election types.
Due to the project being in progress, further detail will be shared once live.
