Projects

Growth experiments

I Joined the Growth team as lead designer to support experimentation around user engagement.

Focused on understanding user behaviour and designing solutions to encourage sign-in across BBC services, collaborating closely with product, research, and engineering teams.

In build 🔨 (clickable summaries)

I collaborated with the design team to address a navigation gap by redesigning the summary section to include links, enabling users to jump directly to stories of interest
.
This involved identifying user needs, contributing to interaction design, and supporting user testing efforts to validate the proposed solution.