Projects

Growth experiments

I Joined the Growth team as lead designer to support experimentation around user engagement.

Focused on understanding user behaviour and designing solutions to encourage sign-in across BBC services, collaborating closely with product, research, and engineering teams.

Clickable summaries

I collaborated with the design team to address a navigation gap by redesigning the summary section to include links, enabling users to jump directly to stories of interest
.
This involved identifying user needs, contributing to interaction design, and supporting user testing efforts to validate the proposed solution.

Weather homepage redesign

I collaborated with the BBC Weather design team to explore how new features such as saved locations, decorative maps, and data layers could improve the homepage experience without adding clutter.

This involved reviewing past research, leading user interviews with Figma prototypes, and contributing to design iterations to validate which layouts best helped users access their forecasts quickly and clearly.